Nike will sell the Hurley brand to brand management company Bluestar Alliance for an undisclosed sum. Bluestar plans to build on Hurley’s existing global presence and evolve the brand into a complete lifestyle portfolio, with action sports playing a key role. Nike acquired Hurley in 2002 and has since grown the brand to 29 stores, including […]
NIKE, Inc. Announces New Consumer Direct Offense: A Faster Pipeline to Serve Consumers Personally, At Scale
Coming (Very) Soon: Hurley and Nike Take a Dip Together
Company Profile - Nike, Inc, PDF, Nike
NIKE sidesteps retailers, taking its shoes directly to the consumer - Tematica Research
Ultimate FAQ:Nike, What, How, Why, When - FasterCapital
Just Do It” – Nike's Direct-To-Consumer Efforts, Easier Said Than Done? - Technology and Operations Management
TFR Strategy Consulting Nike´s Direct Consumer Offense
Nike Presentation
TFR Strategy Consulting Nike´s Direct Consumer Offense
Nike Sustainable Business Report Fy10-11 Final, PDF, Sustainable Business
Just Do It” – Nike's Direct-To-Consumer Efforts, Easier Said Than Done? - Technology and Operations Management
Disruption, according to the Oxford Dictionary, is defined as a problem that interrupts an event or process. The sneaker industry is entering a time
Nike’s Consumer Direct Offense, & StockX: The Disruption of Sneaker Retail
