Young adults in Generation Z are increasingly abstaining from alcohol. The drop in alcohol use, however, coincides with an increase in cannabis use.
Gen Z Thinks This Millennial Rite of Passage Is Cheugier Than Actually Saying 'Cheugy
Gen Z Alcohol Trends: Key Stats & Insights
Are millennials & Gen Zers cutting down on alcohol? - Times of India
Alcohol, innovation timing and Gen Z, by Aine Rice
W Delta Z (2007)
Alesia Makaj on LinkedIn: #choosechallenge #auto1group #newjob
Gen Z Beverage Trends & How They Impact Alcohol Producers - Ekos
Alcohol, innovation timing and Gen Z, by Aine Rice
Gen Z & Alcohol: Why They Prefer Quality Over Quantity
Generation Z and the Transformation of American Adolescence: How Gen Z's Formative Experiences Shape Its Politics, Priorities, and Future - The Survey Center on American Life
Gen Z-ero tolerance: Brits born between 1995 and 2012 drink less alcohol than any other generation
