Ask anyone who loves those iconic building toys: Lego sets aren't cheap. And those plastic brick sets very rarely go on sale. The Smith School's P.K. Kannan says Lego is part of an elite club of brands that hold their ground on price and quality.
Why LEGO So Expensive - What Makes It Valuable, Factors Behind Pricing – LeLightGo
The Chaotic Evolution of LEGO Bricks
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Why LEGO So Expensive - What Makes It Valuable, Factors Behind Pricing – LeLightGo
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The price strategy of LEGO - Academic Master
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How Lego Beat Barbie and Monopoly - WSJ
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Build useful stuff with Lego — HackSpace magazine
