Why Coca-Cola's 'New Coke' Flopped

Coca-Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.
Coca-Cola’s disastrous attempt at rebranding Coke in 1985 delivered a painful lesson: Don't mess with a classic.

Why Coca-Cola's “New Coke” was one of the biggest marketing mistakes in history – The Creative Block

Influence - The Psychology of Persuasion by Robert B. Cialdini

New Coke: the 30th Anniversary of Coca-Cola's Biggest Mistake

Coca-Cola's PR disaster, 30 years later - CBS News

Hvad synes du om begrebet nydansker? - Quora

The New Coke. A failed market research team. Losing…, by praveen sivakumaresan

PDF) The Revision Bias

The Untold Truth Of Coke

How Coca-Cola's Biggest Blunder in History Saved My Relationship, by Wayne

What's behind the New Coke Failure

New Coke: The Most Memorable Marketing Blunder Ever?