The Max Mara Teddy Bear coat was initially introduced to the fashion world back in 2013 and since its inception, its quickly gained cult status, having been sold thousands of times and generating more than $50 million in revenue.
Ten Years of the Max Mara Teddy Coat: A Decade of Iconic Style
MAX MARA TEDDY COAT: PAST, PRESENT, FUTURE? - Chani Lillian
Why The Max Mara Teddy Coat Is More Than Timeless, It's Epic
Why The Max Mara Teddy Coat Is More Than Timeless, It's Epic
Max Mara Unveils 'Teddy Ten Pop-up Store' at Harbour City in
Other Stories teddy coat with pocket detail in black
That Cuddly Teddy Bear Coat Is a Monster - The New York Times
History of the Max Mara Teddy Coat: 'A Hit Around the World
Ten Years of the Max Mara Teddy Coat: A Decade of Iconic Style
