Touting its family ownership may help a firm impress some stakeholders, but may deter others. The family must be strategic in its branding efforts.
Marketing and branding in family business: Assessing the landscape
Brand reputation in focus: Why it matters, what factors impact it
Claudia BINZ ASTRACHAN, Lecturer, PhD, Lucerne University of Applied Sciences and Arts, Luzern, HSLU, Department of Business Administration
When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships
PDF) Leveraging Family-Based Brand Identity to Enhance Firm
BrandsGetReal: What consumers want from brands in a divided society
Infrastructure in phase I Download Scientific Diagram
19 Stellar About Us Page Examples & What Makes Them Great
Level of Evidence in Your Business Decisions?
