Brands have a stereotypical image of Gen Z as mobile-first, TikTok-loving digital natives, but marketing effectively to them as adults will require a more sophisticated understanding of what they care about.
Brands see Gen Z as TikTok-loving digital natives, but marketing effectively to them requires a more sophisticated understanding of what they care about.
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Gen Z wants its values to be mirrored by brands
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Gen Z's relationship with food is complicated