Bodyform has ditched the blue liquid, saying it wants to confront the taboos about periods.
BBC viewers 'heaving' after unfortunate body fluid incident
Ad of the Day: Bodyform swaps blue gunk for real blood in cinematic sanitary reframe
Bleed blue?
Peter Harvey (@DrPHarvey) / X
Bodyform's New Advert Depicts 'Period Blood' Instead Of Blue Liquid In UK First
First ever ad to feature period blood has dropped
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Bodyform #Bloodnormal campaign - Bodyform uses red 'blood' in advert for the first time
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Bodyform highlights insomnia during periods in latest major campaign by AMV BBDO, Advertising
Bodyform's new advert: Good riddance to blue liquid!
Bodyform's new advert: Good riddance to blue liquid!
Bodyform Blood on Vimeo