The Advertising Standards Authority (ASA) received 24 complaints that the ads' use of nudity was gratuitous and objectified women by sexualising them and "reducing them to body parts".
Adidas sports bra adverts banned over images of naked breasts following complaints - Aberdeen Live
Adidas Sports Bra Ads Banned in UK Over Claims of 'Gratuitous' Nudity
Adidas sports bra adverts banned over bare breasts
Adidas ad showing women's bare breast banned by UK: Details
ASA bans Adidas ads for offensive nudity, Advertising
Adidas' Bare-Breast Sports Bra Ad Was Just Banned In The UK For Being Too 'Explicit' - Narcity
Adidas sports bra advertisement banned in U.K. for 'explicit nudity' - National
Bitcoin #170 - Coinopolys
Adidas' sports bra ads featuring exposed breasts have been banned in the UK