Gap scraps logo redesign after protests on Facebook and Twitter

#x3C;p>Gap North America president Marka Hansen says outpouring of comments shows 'we did not go about this in the right way'. By <strong>Josh Halliday</strong></p>

Learning from the Gap Logo Redesign Fail - The Branding Journal

Op-Ed: Great Women's World Cup, FIFA. Now scrap the whole thing and start over - Los Angeles Times

W. Timothy Coombs - Ongoing Crisis Communication - Planning, Managing, and Responding-SAGE Publications, Inc (2019), PDF, Crisis Management

That time in 2010 when gap decided to “update” their classic logo and then changed it back after 6 days of outrage : r/CrappyDesign

Be Better Than The Gap — MMedia

Power of Social Media Illustrated by Augustine Fou

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Gap's Failure Wasn't the Logo - Baekdal

The Conversation Company by MARTIN KLOPSTOCK - Issuu

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