The fitness brand is reinventing itself after suffering PR slip-ups, a leadership shakeup and declining revenues. Branding and PR leaders say it just might work.
Peloton's Brand Relaunch is here, along with Peloton App Tiers, a
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Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover
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Peloton Leans Into Subscriptions as Brand Revamp Continues - WSJ