How Michael Jordan became a brand - Los Angeles Times

Michael Jordan remains the OG signature shoe king 16 years after his last NBA game and 21 years after his last championship.
Michael Jordan is permanently captain of the NBA Shoe All Stars. Did sneakers even exist before Air Jordan?

Michael Jordan's 1998 NBA Finals sneakers sell for a record $2.2 million

Michael Jordan's Baseball Career and Legacy

LeBron James, not Michael Jordan, is greatest player in NBA history - Los Angeles Times

LeBron James - Wikipedia

Michael B. Jordan honored by Majors, Coogler at Walk of Fame - Los Angeles Times

Michael Jordan's NBA Finals Sneakers

Air Jordan - Wikipedia

The 6 Sneakers Michael Jordan Wore When He Became a Champion

How Michael Jordan Became A Brand - Los Angeles Times

The Meteoric Rise of the Nike Air Jordan Brand, Sneakers, Sports Memorabilia & Modern Collectibles