The 'Pink Shirt Couple' has just called it quits. What will happen to their following of more than 25 million?

Alyssa Eckstein and Cayden Christianson gained 25 million social media followers as 'The Pink Shirt Couple'. Now that they've broken up, what will happen to their following?
Alyssa Eckstein and Cayden Christianson gained 25 million social media followers as 'The Pink Shirt Couple'. Now that they've broken up, what will happen to their following?

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Why did the Pink Shirt Couple break up?