Only until all that deserved publicity mounted did the company issue a real apology, which I think came too little too late.
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11 Organizations with Negative Brand Images and How They Overcame It — Etactics
Mother of H&M model on 'monkey' hoodie controversy: 'Get over it'
H&M hires diversity leader amidst 'monkey-hoodie' controversy, ET BrandEquity
After 'monkey hoodie' scandal, H&M hires diversity leader
Courting controversy: from H&M's 'coolest monkey' to Gucci's blackface jumper, H&M
Boxoffice-December.25.1948
FRESH] The Weeknd - Take My Breath : r/hiphopheads
H&M Apologizes for 'Monkey' Image Featuring Black Child - The New York Times
Seven Days, December 5, 2007 by Seven Days - Issuu
H&M Ad Sparks Ethical Debate in the Industry
Courting controversy: from H&M's 'coolest monkey' to Gucci's blackface jumper, H&M
BUSINESS REPORT: H&M brand facing backlash for monkey hoodie and
Courting controversy: from H&M's 'coolest monkey' to Gucci's blackface jumper, H&M