The manufacturer and licensee of Fruit of the Loom buys the DTC intimates retailer.
Week in Review: Underwear brand Parade acquired, people are abandoning Threads, Aldi enters the sneaker game - Glossy
Underwear Startup Parade Bought by Fruit of the Loom Dealer Ariela & Associates - Bloomberg
The 'internet's favorite underwear' brand, Parade, is sold
Direct-to-consumer Underwear Brand Parade Valued at $200 Million
Parade Underwear & Bralettes
These $9 Underwear Had a Waitlist of Over 70,000
Sustainable Intimates Brand Parade Launches At Target
Does Parade Underwear Make You Feel Good About Yourself?
17 Best Cotton Underwear for Women in 2023
Your Favorite Twitter Comedian Probably Has Parade Underwear
Parade Underwear Review — They're The Comfiest Thongs I Own
Sustainable Intimates Brand Parade Launches At Target
