Scotiabank's record-setting $800 million deal for the naming rights to the building that houses Toronto's Maple Leafs and Raptors is a major move that shifts the sports marketing landscape, but it isn't without risks, experts say.
Scotiabank's record-setting $800 million deal for the naming rights to the building that houses Toronto's Maple Leafs and Raptors is a major move that shifts the sports marketing landscape, but it isn't without risks, experts say.
History Scotiabank Arena
RECAP: Panthers 3, Sabres 2
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Scotiabank - Wikiwand
FAQ Scotiabank Arena
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Naming rights
Tony Chapman's Instagram, Twitter & Facebook on IDCrawl
