here's how warner bros. and mattel generate pink marketing to promote barbie the movie, even turning her into an augmented-reality doll.
Powerful in Pink – Carmel Magazine
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Painting the World Pink: The Brilliance Behind Barbie's Marketing Strategy - Breakwater Strategy
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Bryan Warman on LinkedIn: Barbiemania: How Warner Bros. and Mattel Painted the World Pink and…
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Think Pink: Warner Bros. Nets the Brand Win of the Summer with a Joyful ' Barbie' Campaign - Event Marketer