Airlines Brand Identity: New-age airline uniforms are moving in the direction of employee comfort, safety and sustainability — while also aligning with brand values. For attire that has been so sexualised in the past, is it now being viewed as an extension of brand positioning? Mukta Lad looks at how airlines are treading the fine line between practicality and glamour.
New-age airline uniforms are moving in the direction of employee comfort, safety and sustainability — while also aligning with brand values. For attire that has been so sexualised in the past, is it now being viewed as an extension of brand positioning? Mukta Lad looks at how airlines are treading the fine line between practicality and glamour.
ETBrandEquity An initiative of The Economic Times
Flight Fashion: As Delta's new (purple!) uniforms take off, a look back at each decade's outfits - Atlanta Magazine
Mukta Lad on LinkedIn: #brands #aviation #airlines
Flight Attendant Uniforms Ditch Gender. How Does That Fly in the Air? - WSJ
That runway look: Airlines restyle uniforms to balance style and function
Surprising facts I learned shadowing a Delta flight attendant
Flyback Friday: Celebrating 89 Years of In-Flight Fashion, Hawaiian Airlines
Article: 'The Flight Attendant Jump Seat' - at, jumpseat
Page 3 of 15 - News & Stories by Mukta Lad
Changes to Flight Attendant Uniforms
From seafaring to psychedelia, air attendants' uniforms reflect our changing relationship with flight, The Independent
