quot;Groversons Paris Beauty was started by Chaman Lal Grover in 1953 and was taken over by his son, Rakesh Grover, who is currently the Managing Director of the company. The Noida-headquartered company which has completed over six-and-a-half decades of manufacturing and selling lingerie. Fabrics that Groversons Paris Beauty use, largely come from different parts of India as they have tie-ups with mills across the country like Krishna Mills, Vardhman Group, and Shree Balaji Mills. In addition, some specific materials like laces come from Turkey, threads are sourced from Madura Coats, trims come from Hong Kong, and some other fabrics from China. Their three manufacturing units in Noida, Manesar, and Ghaziabad were upgraded with Enterprise Resource Planning (ERP) systems to ensure seamless execution of operations. Groversons Paris Beauty is present on Facebook, Instagram, and . Apart from having its own website, it has also partnered with , Flipkart, LOVZme, Club Factory, and Paytm. The company has more than 15,000 multi-brand outlets (MBOs)."
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