China’s second-hand fashion market is experiencing rapid growth and is attracting the attention of fashion brands and insiders. As Generation Z becomes more eco-conscious and increasingly chooses sustainable fashion, this sector presents significant business potential. However, challenges such as counterfeit goods and consumer perceptions still loom large. In this blog post, we will explore how […]
Predicting sustainable fashion consumption intentions and
Predicting sustainable fashion consumption intentions and
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Thriving Second-hand Market in China: Opportunities And Challenges
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