Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.
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Women's Sports: Going From Strength to Strength - Nielsen Sports
Legal sports betting projected to boost revenue for 4 U.S. major sports leagues
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Why brands need to embrace women's sport
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Unified Korean hockey team showed impact of sport on global issues
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PDF) Re-Affirming the Value of the Sports Exception to Title IX's General Non-Discrimination Rule