Carol Vorderman and Christina Hendricks show the rise of the 'squoob': The cleavage that looks more 'Oww!' than 'Ooh!
Welcome to the circumboob - the cleavage trend for a chaotic era, Arwa Mahdawi
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The 'underboob' trend pops off beaches on to red carpets, catwalks, social media
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Bra Fit: Avoid Squoob, Cleavage Spillage And Breast Wardrobe Malfunctions
BBC's Susanna Reid hits out at cleavage critics
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From The Top: How Fashion Became Obsessed With Boobs