barbie mania, or how warner bros' creative marketing campaign

here's how warner bros. and mattel generate pink marketing to promote barbie the movie, even turning her into an augmented-reality doll.

BARBIE MARKETING ON A BUDGET

ΤΡΟΧΟΙ ΜARATHON. ΟΙ ΚΑΛΥΤΕΡΟΙ ! Cotton candy machine, Candy machine, Kitchen appliances

Behind the Barbie mania: The strategy that turned the world pink

history's inspirational women are being made into barbies

Campaign Barbie Shop

Watch: How Mattel and Warner Bros. marketed 'Barbie

Barbie's $150 Million Marketing Campaign

barbie goes design with kartell

Robot Tin Lunchbox Filled with Various Snacks