Lux Cozi wins the plagiarism battle against Amul Macho

Lux Industries Limited won the legal battle against Amul Macho regarding their latest TVC, starring Varun Dhawan, marking it as a thumping win to reiterate Lux’s strong brand equity over baseless claims

BW Marketing World

Search Relevant old spice in by Campaign India Team

Amul Macho wages war against Lux Cozi in a 'battle of the boxers

Amul Macho Vs Lux Cozi: Copied or Inspired, why sexualise the underwear?

Lux Cozi appoints Vijay Deverakonda as brand ambassador, Marketing

Amul Macho Vs Lux Cozi: Copied or Inspired, why sexualise the underwear?

Battle of the boxers: ASCI dismisses Amul Macho's complaint against Lux Cozi

The return of the Toing