India's pick-up truck demand to swell four times

Buyers of mini trucks used for last mile connectivity are upgrading to more powerful pick-ups steadily replacing the once popular low-tonnage light cargo vehicles.Pick-ups with better load carrying capacity (2 tonnes and above) which are popular in Thailand and US are gaining ground in India even as demand for vehicles below this segment continues to witness a decline. As per data from the Society of Indian Automobile Manufacturers (SIAM) the pick-up segment is now bigger than the mini truck segment. With sales of around 140,000 units a year pick-ups outsold 131,000 mini trucks last year.Shigeru Wakabayashi, executive vice-president and deputy managing director, Isuzu Motors India said, "The pick up market in India right now is nearly 200,000 units a year. It is expected to grow to 800,000 units a year by 2023. Increased urbanisation and improving road conditions are fueling the need to have more powerful vehicles. India is following the pattern of other developed auto markets".Isuzu
Buyers of mini trucks used for last mile connectivity are upgrading to more powerful pick-ups steadily replacing the once popular low-tonnage light cargo vehicles.Pick-ups with better load carrying capacity (2 tonnes and above) which are popular in Thailand and US are gaining ground in India even as demand for vehicles below this segment continues to witness a decline. As per data from the Society of Indian Automobile Manufacturers (SIAM) the pick-up segment is now bigger than the mini truck segment. With sales of around 140,000 units a year pick-ups outsold 131,000 mini trucks last year.Shigeru Wakabayashi, executive vice-president and deputy managing director, Isuzu Motors India said, The pick up market in India right now is nearly 200,000 units a year. It is expected to grow to 800,000 units a year by 2023. Increased urbanisation and improving road conditions are fueling the need to have more powerful vehicles. India is following the pattern of other developed auto markets.Isuzu

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