When the company announced its Luon pants recall, it took 6 percent off the stock.
Lululemon store staff are not just being friendly. They're gathering data on you.
The company's see-through pants sunk its stock in March 2013.
In 2007, Lululemon falsely claimed its clothes were made with seaweed.
Lululemon's See-Through Pants Recall Is Just The Latest Weird Chapter In Its Bizarre History
The strategic difficulty is that Lululemon is dependent on a single supplier for its stretchy Luon material.
And if your life isn't great, then that's your fault too.
The History of Lululemon
These are the pants in question: Lululemon's incredibly popular $98 Astro line. They're super-comfortable and stylish enough to be worn outside the gym.
The History of Lululemon
