Over the years, I’ve encountered dozens (maybe hundreds) of different models that are used by marketing teams to explain their brand strategy to colleagues and agency partners. I’ve worked with pyramids, wheels, onions, ladders, bridges, temples, footprints, keys, hourglasses, diamonds, keystones an
Martin Flavin on LinkedIn: The brand strategist's toolkit #27
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Martin Flavin on LinkedIn: The brand strategist's toolkit #27
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The brand strategist's toolkit #27: Brand wheels, pyramids
