Managing Branding and Legitimacy: A Study of Charity Retail Sector - Gordon Liu, Teck-Yong Eng, Yasmin Kaur Sekhon, 2014
Open Access) Building brand equity through corporate societal marketing (2002), Steve Hoeffler
The Brand Relationship Spectrum
DBI by zzLL - Issuu
PDF) The Effect of Brand DNA on the Interactive Marketing: Perspective of Junior Lecturers from the Faculty of Economics of a Catholic University
Consumer Perception of Brand Equity Measurement: a New Scale - Page 84 - UNT Digital Library
Brand architecture (Source: Aaker & Joachimsthaler, 2000: 135)
The Brand Relationship Spectrum
Board members' educational backgrounds and branding success in Taiwanese firms - ScienceDirect
Brand building on the web (Aaker and Joachimsthaler, 2000, p. 237)
The brand strategists' toolkit #7: Branded House and House of Brands
Brand identity
Brand-layered structure. Download Scientific Diagram
Aaker's Brand Identity Planning Model.
