With over 1.5 million customers worldwide, NEIWAI has tapped into the Western market through the success they’ve seen in their American online store. The women’s lingerie, lounge, and athletic wear brand expanded from Shanghai into the US just this past summer by launching their Shopify store in August 2020. According
With over 1.5 million customers worldwide, NEIWAI has tapped into the Western market through the success they’ve seen in their American online store. The women’s lingerie, lounge, and athletic wear brand expanded from Shanghai into the US just this past summer by launching their Shopify store in August 2020. According to NEIWAI US’ Marketing Director Emily Wang, they have seen tremendous growth, with over 35,000 visitors in the last 30 days alone. So how did they do it? Focusing on customer experience “Understanding our customers’ needs is core to our philosophy, and in doing so
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