The auction house is crossing over into the primary art market, a domain typically controlled by art dealers and galleries, with a new sale channel called Artist's Choice.
Sotheby's is crossing over into the primary art market, a domain typically controlled by art dealers and galleries, with a new sale format called Artist's Choice.
Giving Artists an Edge on the Market with “Artist's Choice
Sotheby's takes on galleries with new primary-market channel
Understanding the Basics of Contemporary Art Galleries
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Art Dealers
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New York City
New York Auction, Department and Representatives Locations