Lululemon hosted a “Dupe Swap” in Los Angeles to promote its Align leggings this spring. At this event, customers could take their cheaper, ‘look-alike’ knock-off leggings and trade them in for a free pair of the near-$100 Align pants. The event was a massive hit and did oh-so-much better than was expected
Campaign of the Week: Lululemon, Dupe Swap
Lululemon Hacks - Lemon8 Search
Replying to @lollipop_gworl just that similar 🤷🏻♀️ lululemon leggin, Align Leggings
Lululemon Will Give You Free Leggings in Exchange for Your 'Dupes
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How Olaplex used TikTok dupe culture to boost awareness for its high-end hair brand
Lulu who? A cult brand takes on the booming culture of 'dupes
Online Presence, Marketing Analytics & Automation Blog - Marpov
Lululemon Hacks - Lemon8 Search
