The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.
Piers Morgan mocked after eating vegan sausage roll and 'pretending to throw up
Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online
Nigel Hughes on LinkedIn: 'Hello Piers, we've been expecting you
Piers Morgan slams vegan sausage roll lovers in savage dig as Gregg re-opens - Chronicle Live
Piers Morgan slates Greggs' vegan sausage roll AGAIN, complains of 'howling abuse' and takes aim at McDonald's new vegetarian Happy Meal, London Evening Standard
Is the Gregg's vegan sausage roll a turning point for veganism? I Hubbub Investigates
Greggs' vegan sausage roll has arrived - and Piers Morgan is absolutely furious, indy100
Greggs' vegan sausage roll has arrived - and Piers Morgan is absolutely furious, indy100
Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online
Dan 🏴 (@DeeMoww) / X
Lumiere PR
Greggs: How its vegan sausage roll stormed social media
