Kroger has updated its opening price point strategy in private label, winnowing 17 brands down to two: Heritage Farm for fresh and dairy product lines and a new brand, Smart Way, for nonperishable items. Do you see more benefits than drawbacks to Kroger’s move to consolidate its value-tier private labels to two brands?
Should CPGs Lower Prices as Inflation Comes Down? - RetailWire
Media – Lisa Goller Marketing B2B content for retail tech strategy
Laura 🍄 (@BeaglesaurusRed) / X
Lisa Goller, MBA on LinkedIn: #retail #ecommerce #businessstrategy #strategy #swotanalysis #supplychain…
Retailer Spotlight: Brand Building at Kroger
Kroger launches Smart Way 'opening price point' private label line
Kroger simplifies its budget private labels - RetailWire
Comparing Kroger Precision Marketing's approach to retail media transformation with Tesco's power by Dunnhumby.
Retailer Spotlight: Brand Building at Kroger
Why Kroger's Private Label Brands Are Booming
