How Baseball Players Became Celebrities
One student's journey to the Pacific-Asia Curling Championships - The Mac Weekly
Jim Palmer Jockey Underwear Ads 1980-87 O21 Choice of 32 Hall of Fame Baltimore
Jim Palmer – Society for American Baseball Research
A Brief (but Balls Out) History of Athletes Endorsing Underwear
Jim Palmer Archives - Brewers 1982
A Brief (but Balls Out) History of Athletes Endorsing Underwear
Jim Palmer's underwear ads from the '80s make us want to pitch a perfect game - Queerty
Jim Palmer: How He Became Iconic Jockey Underwear Model
Jim Palmer - Jockey Underwear Commercial
A Brief (but Balls Out) History of Athletes Endorsing Underwear
The Metrosexual State University of New York Press